Pink washing, purple washing, féminisme washing... Quelle nuance de "washing" correspond au marketing fallacieux lié à l'égalité de genre ? Le débat semble davantage porter sur le terme à employer...
18Mar 2024
Pink washing, purple washing, féminisme washing... Quelle nuance de "washing" correspond au marketing fallacieux lié à l'égalité de genre ? Le débat semble davantage porter sur le terme à employer...
La sexualisation des femmes dans la publicité, c'est de l'histoire ancienne. Vraiment ? La semaine dernière, dans un magasin, je tombe sur une de ces deux publicités. Saurez-vous reconnaître celle...
Communication & storytelling I #doneisbetterthanperfect #teamcolibri
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